Communicating your research to non-experts in a ‘post-truth’ era

‘How does one tell an actual expert from a fake in this ‘post-truth’ era? If you are a ‘doctor’ claiming that vaccines cause autism, surely you know what you are talking about? The only way to combat this degradation of the value of truth is to be, as academics, passionate about the truth. I will argue that engaging with the public should be part of our arsenal, to tell the truth and call out untruths wherever possible. I will discuss how to avoid the inevitable pit-falls, and how best to get your message across accurately, effectively and succinctly.’

Dr Giles Yeo is the presenter of the two BBC shows Trust me, I’m a doctor and Horizon, where he discusses hot topics in obesity research and diet trends. His research at Cambridge University focuses on understanding the molecular mechanisms underlying food intake and body weight, particularly the influence of genes and the components of hypothalamic control of energy balance.

Dr Yeo is the Principal Research Associate at the Metabolic Research Laboratories, and the Scientific Director of the Genomics/Transcriptomics Core at Cambridge University. Additionally, he is the President of the British Society for Neuroendocrinology.

His research focuses on understanding the molecular mechanisms underlying food intake and body weight, particularly the influence of genes and the components of hypothalamic control of energy balance.

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