BiB is one of the biggest medical research studies in the UK following the lives of 13,500 children born in Bradford between March 2007 and December 2010.
The children have been monitored since before they were born, and information has been gathered about their health and the health of their families to find out more about the causes of childhood illness.
This information is collected and stored in electronic health records resulting in a unique database that is helping support local families.
To fully involve participants in the research they are provided with access to their health records through mobile and web applications.
BiB was started because of the high levels of childhood illness and a high level of infant mortality in the city; the second highest in the country at the launch of the study. BiB’s aim is to be a research study that changes the health and wellbeing of a city.
This birth cohort study is a powerful way to research how many different influences such as family, genes, environment, services, and lifestyle shape childhood and illness.
The information is helping parents and researchers to identify the causes of illness and take preventative measures.